Brand Identity
Introducing the visual identity of O:BRICKS and mascot OBI that symbolize where education meets technology.
Brand Statement
O:BRICKS represents our promise to design better learning experiences at the intersection of education and technology. 'O:' symbolizes connection and beginnings, while 'BRICKS' stands for a solid foundation of knowledge. Together, the logo reflects our identity of building new standards for future learning.
Design Concept
- A modern and trustworthy sans-serif wordmark communicates professionalism and clarity.
- The 'O:' colon is a metaphor for the connection between education and technology, data flow, and starting points.
- The blue-to-green gradient symbolizes knowledge growth and digital innovation.
- <strong>The 'B' inside the hexagonal symbol</strong> combines book, brick, and circuit motifs to express stability and scalability.
- Designed for readability and consistency across all media (web/print/icon).
Brand Colors
Color palette that defines O:BRICKS brand identity
Primary Blue
Main brand color, logo, and primary buttons
Secondary Purple
Accent color, gradients, and special elements
Success Green
Success state, completion marks, and positive elements
Warning Orange
Caution marks, warnings, and critical alerts
Neutral Gray
Text, secondary information, and backgrounds
Mascot OBI
O:BRICKS' friendly mascot character
OBI
OBI, O:BRICKS' mascot, is inspired by a 'cotton puff' that absorbs knowledge and symbolizes the meeting of education and technology.
😊Personality & Traits
- Curious and learning-oriented personality
- Passion for quickly adopting and sharing new technologies
- Friendly and approachable to everyone
- A guide with both warmth and professionalism as an educator
🎨Design Features
- Friendly design with a rounded silhouette and 'cotton puff' motif
- Bright, positive color combinations that build trust
- Design elements representing education (book, speech bubble) and technology (chip, lens)
- Expandable usage across posters, videos, and merchandise through varied expressions and poses
Usage Guidelines
Guidelines for consistent use of brand identity
✅Do
- Use brand colors with exact HEX/RGB values
- Keep enough clear space around the logo
- Maintain OBI mascot original proportions
- Use high-resolution images
❌Don't
- Do not alter or distort brand colors
- Do not overlap the logo with other elements
- Do not arbitrarily change mascot proportions
- Do not use low-resolution or blurry images